1988 944 Turbo Cup

Launched in 1986, the Porsche 944 Turbo Cup was conceived as a pure, one-make championship for passionate amateurs, a proving ground where skill mattered more than budget. Debuting alongside the ADAC Supercup in Germany, the series quickly spread across Europe and North America, with national championships in France, Italy, Spain, Belgium, Canada, and beyond. Each event featured identical, factory-built 944 Turbo Cup cars, ensuring the competition was decided by the driver, not the machine. The close racing, tight grids, and accessibility of the program made it a fan favorite and a breeding ground for future Porsche talent. Beneath the spectacle was a clever piece of engineering, with lightly modified 944 Turbos that were lighter, stiffer, and quicker, crafted at Weissach to handle the rigors of racing while remaining unmistakably Porsche.

One of just 39 factory-built 944 Turbo Cup cars produced for North America, this 1988 example carries a rich motorsport pedigree. Delivered new to Cooke Motors in Toronto and campaigned by Rick Bye, who later became a key figure at Porsche Cars Canada, it raced in the Rothmans Porsche Turbo Cup wearing its now-iconic Reebok livery, a nod to the brand’s Pump era of the late 1980s. Bye secured multiple top-ten finishes and a win at Mont-Tremblant before the car changed hands and competed in IMSA’s Firehawk series. Years later, Bye reacquired the car and restored it to its original Reebok colors, preserving not just a striking piece of Porsche racing history.

It wasn’t long ago that 944 Turbo Cup cars could be found for $25,000 to $50,000, but those days are well behind us. Today, the market has matured significantly, with values averaging around $99,500 and the best examples commanding more than $150,000. Even entry-level cars now start near $75,000, reflecting the growing appreciation for these factory-built race cars and their place in Porsche’s motorsport history. Our Spotlight Car brought $145,000 including fees, a strong result that underscores just how far the Turbo Cup has come.

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